Client name YouTube Year 2022

YouTube added a new feature for people to enjoy more of short content in the platforms called "Shorts". Our task was create a campaign that would encourage people to start using Shorts and drive them to create their own content.

To build the hype around Shorts, we worked together with local YouTubers "Denny Caknan" and "Young Lex" and launched #MletreRameRame. People saw our ads across YouTube, Instagram, Facebook, and GDN. Within few days, millions of users are using Shorts to watch short videos and some even submit their own version of #MletreRameRame dance.