Client name Emina Cosmetic Year 2021

Emina is an established skincare brand that focuses on teenager. Our challenge is to strengthen its Face Care penetration through its Bright Stuff Series by increasing awareness and numbers of trialists.

We found that teenagers always looks up to their friends and reviews, and follow the crowds when it comes to choosing the right face care product.

So we launched an integrated campaign where we reframe the role of Emina Face Care as one of their besties that has a gentle power to solve their skin problems and we fluently executed in different format and tailored the messages to each media most consumed by young girls.